Gucci Radiance
New Fragrance Product

Within this project, I researched Gucci as a brand and the fragrance market to produce a vision of what Gucci’s next steps within its fragrance category should be. By pulling from inspiration to conducting scent trials to narrow down the hair fragrance experience, I could produce a complete execution of the steps taken within the launch of Gucci Radiance. Check out my finalized lookbook as well as my process book below.