About Me

Hello! I'm Mackenzie Hoffman, a passionate and dedicated fashion marketer from Richmond, Virginia, currently advancing my expertise in luxury brand management in Paris. My journey in the fashion industry is driven by a unique blend of creativity, strategic thinking, and industry insight.

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With a Bachelor of Fine Arts in Fashion Marketing and Management from the Savannah College of Art & Design, I graduated summa cum laude and was honored with various accolades, including the STAR Student Advancement in Retail Design Endowed Scholarship and the SCAD AMP Certificate for outstanding vocal and visual communication skills. My undergraduate degree has given me a keen eye for trends and deep consumer insights.

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I am currently pursuing my Master's in Luxury Management & Marketing at Istituto Marangoni Paris, where I serve as the MA Program Student Class Representative. This advanced study is sharpening my skills in elevating brand presence and crafting compelling narratives for high-end markets.

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In my professional experience, I served as a Lead/Assistant Visual Merchandiser at GAP, where I honed my ability to create visually compelling displays that enhance the shopping experience. I managed day-to-day store operations, ensuring smooth workflow, high standards of customer service, and overall store performance. Prior to this role, I worked as a Sales Associate at GAP, delivering exceptional customer experiences and assisting with visual merchandising to drive sales.

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I am eager to gain more experience in the fashion industry and am open to work opportunities where I can contribute to a dynamic team, driving growth and innovation. Let's connect and create something extraordinary together!